Buy less - and much more sustainably

At Helmers Magasin, everything is handpicked with the heart. But also with a head that has long thought that it should be much easier to choose the good and support conscientious rather than unscrupulous producers.

It will be a no thanks to Made in China. No thanks to 10 'drops' a year. No thanks to demands to buy a whole lot a hundred years in advance. No thanks to brands that pride themselves on being committed to sustainability without putting action behind the words and without blinking an eye.

Fortunately, there is more and more to say yes to. The clothing should ideally carry one of the recognized organic labels, such as GOTS (Global Organic Textile Standard), the EU's Ecolabel or the Nordic Swan Ecolabel. (Note that OEKO-TEX does not mean organic - you can read more about that here) .

Clothes and items can also be considered without being organic - if, for example, they are made from recycled or surplus materials.

Brands that have made the effort to become B-Corp certified get a head start. Production within the EU also gives points. Focus on equality, diversity, neurodivergence and improving difficult living conditions for the world's poorest also counts, of course. Craftsmanship, artistic originality and high aesthetics have a special place.

Doubts often arise: For example, is it sustainable to buy a bag made from recycled plastic from soda bottles, if it was perhaps produced under unethical conditions and flown here from the other side of the world? Helmer doesn't always have the answers, but asks many critical questions.